Wednesday, February 24, 2010

Facebook Arabia

So I was at the launch of Facebook's Arabia advertising presence.

They've partnered with Connect Ads which is a group that's in partnership with MSN.

MSN and bing are really going forward with Facebook aren't they? Lets see how Google retaliates.

Anyway, how it works for Arabia based advertisers and brands is that if they want to advertise on Facebook more than simply buying a banner or side panel, they can contact Connect Ads which is basically going to specialise in offering the different solutions Facebook has.

And boy, do they have solutions! I loved the case studies Mark Cowan of Facebook was going through, especially the Virgin Airlines, McDonald's, Dove, Starbucks ones.

Lesson learnt: Facebook is like Steve Jobs - constantly thinking.

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