Friday, February 19, 2010


i was at lamcy plaza this morning. Lamcy is one of the biggest malls in dubai and is quite popular with the middle income bracket of the people.

While walking through the place a bright red sigh caught my eye. It wasn't the colour of the sign but the words on it that did it:

75% SOLD

That intrigued me since its quite rare that a store like this one can be that sold out. The store in question usually sells low cost formal wear but was more famous - notorious? - for its strange coloured tshirts.

I went for a closer look and the sign then made sense:

75% (and then in small font) of people love rainbows and that's why clothes in rainbow colours are sold.

What an awesome way to tell a story.

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