Monday, February 22, 2010

Click 4.0 - Trying to be different?

I'm constantly hearing that the region lacks a good digital marketing event that actually delivers.

Talk about a challenge.

It'll be interesting to see whether the Middle East's marketers - particularly in Saudi Arabia and the UAE - take notice of all that's really different and unique and most importantly worth talking about at Click 4.0.

Calling it 'The Digital Marketing Event for the Middle East' sounds quite arrogant, but then us marketers have only ever been so.

Flip Media, Spot On PR, Burger King, Jumeirah, Procter & Gamble, HSBC, all talking about digital marketing?

Trust me, this is only the beginning, things are about to get quite interesting.

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