A few days ago I blogged about my trip to the Facebook Advertising launch with Connect Ads.
I didn't mention one thing which made me wonder if Facebook really is doing its research. I hope Connect Ads corrects Mark Cowan.
During the Q&A session, I asked Mark Cowan and Trevor Johnson if they had any case-studies / research and what their plans are for advertising solutions in Arabic, based on the higher end solutions they're offering.
Mark Cowan's reply made me - and I'm sure many Arabia based marketers in the room - cringe.
He said given that a majority of Facebook users in Saudi Arabia and the Middle East have profile pages in English, Arabic advertising isn't really going to make a big difference.
Forgive my French, but WTH!
Showing posts with label Saudi Arabia marketing. Show all posts
Showing posts with label Saudi Arabia marketing. Show all posts
Monday, March 1, 2010
Wednesday, February 24, 2010
Facebook Arabia
So I was at the launch of Facebook's Arabia advertising presence.
They've partnered with Connect Ads which is a group that's in partnership with MSN.
MSN and bing are really going forward with Facebook aren't they? Lets see how Google retaliates.
Anyway, how it works for Arabia based advertisers and brands is that if they want to advertise on Facebook more than simply buying a banner or side panel, they can contact Connect Ads which is basically going to specialise in offering the different solutions Facebook has.
And boy, do they have solutions! I loved the case studies Mark Cowan of Facebook was going through, especially the Virgin Airlines, McDonald's, Dove, Starbucks ones.
Lesson learnt: Facebook is like Steve Jobs - constantly thinking.
They've partnered with Connect Ads which is a group that's in partnership with MSN.
MSN and bing are really going forward with Facebook aren't they? Lets see how Google retaliates.
Anyway, how it works for Arabia based advertisers and brands is that if they want to advertise on Facebook more than simply buying a banner or side panel, they can contact Connect Ads which is basically going to specialise in offering the different solutions Facebook has.
And boy, do they have solutions! I loved the case studies Mark Cowan of Facebook was going through, especially the Virgin Airlines, McDonald's, Dove, Starbucks ones.
Lesson learnt: Facebook is like Steve Jobs - constantly thinking.
Monday, February 22, 2010
Click 4.0 - Trying to be different?
I'm constantly hearing that the region lacks a good digital marketing event that actually delivers.
Talk about a challenge.
It'll be interesting to see whether the Middle East's marketers - particularly in Saudi Arabia and the UAE - take notice of all that's really different and unique and most importantly worth talking about at Click 4.0.
Calling it 'The Digital Marketing Event for the Middle East' sounds quite arrogant, but then us marketers have only ever been so.
Flip Media, Spot On PR, Burger King, Jumeirah, Procter & Gamble, HSBC, all talking about digital marketing?
Trust me, this is only the beginning, things are about to get quite interesting.
Talk about a challenge.
It'll be interesting to see whether the Middle East's marketers - particularly in Saudi Arabia and the UAE - take notice of all that's really different and unique and most importantly worth talking about at Click 4.0.
Calling it 'The Digital Marketing Event for the Middle East' sounds quite arrogant, but then us marketers have only ever been so.
Flip Media, Spot On PR, Burger King, Jumeirah, Procter & Gamble, HSBC, all talking about digital marketing?
Trust me, this is only the beginning, things are about to get quite interesting.
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