How Facebook overtook Google to be the top spot on the Internet
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I thought this article was best at summing up this phenomenal event that's taken place over the weekend.
The media will go on and on using superlatives like 'crushed' and 'Facebook wins' and all that, but as a true marketer you have to look at this objectively.
What happened: Facebook became the most visited 'standalone' site, above Google. By standalone, I mean more people typed in facebook.com into their browsers than 'google.com'.
This in itself is a phenomenal achievement and will definitely be something the FB guys need to be proud about.
Now, I'll leave you to the article. Enjoy. Share. Socialize.
Showing posts with label facebook dubai. Show all posts
Showing posts with label facebook dubai. Show all posts
Wednesday, March 17, 2010
Monday, March 1, 2010
Facebook and Arabic
A few days ago I blogged about my trip to the Facebook Advertising launch with Connect Ads.
I didn't mention one thing which made me wonder if Facebook really is doing its research. I hope Connect Ads corrects Mark Cowan.
During the Q&A session, I asked Mark Cowan and Trevor Johnson if they had any case-studies / research and what their plans are for advertising solutions in Arabic, based on the higher end solutions they're offering.
Mark Cowan's reply made me - and I'm sure many Arabia based marketers in the room - cringe.
He said given that a majority of Facebook users in Saudi Arabia and the Middle East have profile pages in English, Arabic advertising isn't really going to make a big difference.
Forgive my French, but WTH!
I didn't mention one thing which made me wonder if Facebook really is doing its research. I hope Connect Ads corrects Mark Cowan.
During the Q&A session, I asked Mark Cowan and Trevor Johnson if they had any case-studies / research and what their plans are for advertising solutions in Arabic, based on the higher end solutions they're offering.
Mark Cowan's reply made me - and I'm sure many Arabia based marketers in the room - cringe.
He said given that a majority of Facebook users in Saudi Arabia and the Middle East have profile pages in English, Arabic advertising isn't really going to make a big difference.
Forgive my French, but WTH!
Wednesday, February 24, 2010
Facebook Arabia
So I was at the launch of Facebook's Arabia advertising presence.
They've partnered with Connect Ads which is a group that's in partnership with MSN.
MSN and bing are really going forward with Facebook aren't they? Lets see how Google retaliates.
Anyway, how it works for Arabia based advertisers and brands is that if they want to advertise on Facebook more than simply buying a banner or side panel, they can contact Connect Ads which is basically going to specialise in offering the different solutions Facebook has.
And boy, do they have solutions! I loved the case studies Mark Cowan of Facebook was going through, especially the Virgin Airlines, McDonald's, Dove, Starbucks ones.
Lesson learnt: Facebook is like Steve Jobs - constantly thinking.
They've partnered with Connect Ads which is a group that's in partnership with MSN.
MSN and bing are really going forward with Facebook aren't they? Lets see how Google retaliates.
Anyway, how it works for Arabia based advertisers and brands is that if they want to advertise on Facebook more than simply buying a banner or side panel, they can contact Connect Ads which is basically going to specialise in offering the different solutions Facebook has.
And boy, do they have solutions! I loved the case studies Mark Cowan of Facebook was going through, especially the Virgin Airlines, McDonald's, Dove, Starbucks ones.
Lesson learnt: Facebook is like Steve Jobs - constantly thinking.
Tuesday, February 23, 2010
Link dot net and facebook doing advertising in the Middle East?
Had a lunch meeting today with the marketing director for linkdotnet which is MSN in Arabia.
They just launched Facebook advertising and the official press launch is tomorrow at Jumeirah Beach Hotel.
You bet I'm going.
Mark Cowen's going to be there, definitely going to try and get a minute with him.
So, Facebook is teaming up with MSN and linkdotnet, while Google launches Buzz and is using Double Click to advance its ads.
Its going to be messy in Dubai in 2010. Not that it already isn't.
They just launched Facebook advertising and the official press launch is tomorrow at Jumeirah Beach Hotel.
You bet I'm going.
Mark Cowen's going to be there, definitely going to try and get a minute with him.
So, Facebook is teaming up with MSN and linkdotnet, while Google launches Buzz and is using Double Click to advance its ads.
Its going to be messy in Dubai in 2010. Not that it already isn't.
Sunday, February 21, 2010
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