Socialising

I've noticed many marketers forget one critical factor when getting into social marketing:

They forget to socialise.

You have to be someone who socialises and in that socialising pays attention to and is alert to the personalities, slang, jargon, time people take in the bar's toilet, everything about the people who 'socialise'.

Unless you know what makes people tick in their daily lives, you won't be able to market to them socially using your various tools.

Seth Godin says in All Marketers Are Liars that the best marketers don't sell, they tell stories.

You can't tell a story until you know the characters and the underwear they wear, if that.