Do we need a regulatory body for the conferences, exhibitions and events industry in the Middle East?
Repeatedly in conversations with various professionals in these industries I've constantly been hearing complaints against the same few companies who are breaking every single law - written and ethical - in the way they do business.
These few - some who've actually been around for a long time, and some fly by night operators who have come into some capital and think 'hey lets open an events company and make some money' - are ruining the market and reputation of this industry for most of us who are actually doing the right thing, both in terms of business quality, quantity, operations and ethics.
Challenges to a regulatory authority that I can think of at the top of my head would be:
Who heads it?
How will the team comprising it be unbiased, as it would have to consist of ex or current events professionals who would obviously be linked to some events firm?
Under which government authority would they come under?
What role and influence - negative or positive - will DWTC and DICC have on this body?
What sort of penalties will be legislated and who enforces it?
Pros:
Transparency
Lack of fatigue in the market
Spam control
Quality increase
Pipe-dream?
I'd be interested to know the opinion of other event professionals.
Showing posts with label marketing event. Show all posts
Showing posts with label marketing event. Show all posts
Tuesday, March 16, 2010
Monday, February 22, 2010
Click 4.0 - Trying to be different?
I'm constantly hearing that the region lacks a good digital marketing event that actually delivers.
Talk about a challenge.
It'll be interesting to see whether the Middle East's marketers - particularly in Saudi Arabia and the UAE - take notice of all that's really different and unique and most importantly worth talking about at Click 4.0.
Calling it 'The Digital Marketing Event for the Middle East' sounds quite arrogant, but then us marketers have only ever been so.
Flip Media, Spot On PR, Burger King, Jumeirah, Procter & Gamble, HSBC, all talking about digital marketing?
Trust me, this is only the beginning, things are about to get quite interesting.
Talk about a challenge.
It'll be interesting to see whether the Middle East's marketers - particularly in Saudi Arabia and the UAE - take notice of all that's really different and unique and most importantly worth talking about at Click 4.0.
Calling it 'The Digital Marketing Event for the Middle East' sounds quite arrogant, but then us marketers have only ever been so.
Flip Media, Spot On PR, Burger King, Jumeirah, Procter & Gamble, HSBC, all talking about digital marketing?
Trust me, this is only the beginning, things are about to get quite interesting.
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