I met up with a friend yesterday who leads a youth ministry at the largest Church in the world - one that caters to approx. 300,000 regular Churchgoers.
Yes, 300,000. More than the entire population of a suburb of Dubai.
We started speaking about not just local but regional issues with regards to dwindling numbers of youth at the major offerings this Church has for that age group. After an hour of breaking it down to its core issue, we came up with a single line which is the foundation of all marketing today:
The game has changed, because the players have changed.
Pepsi realised that its core target audience is not watching the Superbowl on TV anymore but is actually following it on social media sites like Youtube, Facebook and Twitter. So they switched the millions of dollars it would have spent on ad costs to social media marketing instead. And now they're reaping the benefits of being 'in' with the youth.
So too, do Church ministries need to take spreading their Good News online. Completely. Its no longer a matter of having a cliched Facebook page with a nice 'hook' slogan, or a smart stock photo. Its not about making a teenager in charge of 'handling that online marketing stuff for the group'.
Its about finally realising and taking the soul-plane online.
God bless your keyboard.
Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts
Monday, February 15, 2010
Monday, February 8, 2010
Is Pepsi trumping Coke on new media?
First, it was a brilliant viral+CSR campaign by Pepsi to embrace social media with their new website.
Then, they give up the multi-million dollar-costing, multi-multi-million viewer-reaching campaign after 20 years and instead are investing all their marketing efforts in social media.
If the world's most competitive brand embraces social media this way and in the process has already beaten its arch rival and world leading marketing firm in this area, learn from it.
I'm not going to argue that Social Media is here to stay and blah blah blah, because no one argues anymore that email is here to stay.
Its a given.
What remains to be seen is how many people still call it a fad.
Facebook has more users than that entire population of the United States, and there are more video-hours uploaded onto YouTube in one day than have been created by NBC, ABC and MGM in their entire history of filmmaking.
Chew on that.
Then, they give up the multi-million dollar-costing, multi-multi-million viewer-reaching campaign after 20 years and instead are investing all their marketing efforts in social media.
If the world's most competitive brand embraces social media this way and in the process has already beaten its arch rival and world leading marketing firm in this area, learn from it.
I'm not going to argue that Social Media is here to stay and blah blah blah, because no one argues anymore that email is here to stay.
Its a given.
What remains to be seen is how many people still call it a fad.
Facebook has more users than that entire population of the United States, and there are more video-hours uploaded onto YouTube in one day than have been created by NBC, ABC and MGM in their entire history of filmmaking.
Chew on that.
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